What information consumes is rather obvious: it consumes the attention of its recipients. N an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. Simon when he wrote about the scarcity of attention in an information-rich world: The concept of attention economics was first theorized by psychologist and economist Herbert A. Given that attention is a cognitive process that involves the selective concentration of resources on a given item of information, to the exclusion of other perceivable information, attention can be considered in terms of limited processing resources. Research from a wide range of disciplines including psychology, cognitive science, neuroscience, and economics, suggest that humans have limited cognitive resources that can be used at any given time, when resources are allocated to one task, the resources available for other tasks will be limited. 3 Social attention, collective attention.This is done, for instance, by creating filters to make sure viewers are presented with information that is most relevant, of interest, and personalized based on past Web search history.
#Ef english live atencion atencion software
Software applications either explicitly or implicitly take attention economy into consideration in their user interface design based on the realization that if it takes the user too long to locate something, they will find it through another application.
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Attention allows information to be filtered such that the most important information can be extracted from the environment while irrelevant details are left out.
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Ī strong trigger of this effect is that the mental capability of humans is limited and the receptiveness of information is hence limited as well. ( Davenport & Beck 2001, p. 20)Īs content has grown increasingly abundant and immediately available, attention becomes the limiting factor in the consumption of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act. Beck define the concept of attention as:Īttention is focused mental engagement on a particular item of information. According to Matthew Crawford, "Attention is a resource-a person has only so much of it."
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Multiple billboards are competing for people's attention in this Dhaka street.Īttention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve various information management problems.